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Important Questions You Haven’t Asked Yourself about Your Product

You’re Brilliant. You’ve come up with an idea for a product that you know is going to Change the World. You have a team of technicians, developers, designers, engineers, and managers bringing your...

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What makes a smartphone usable?

We all have that friend who LOVES Apple. But it can be difficult to tell whether their love for Apple products is based on a fear of missing out (FOMO), or on a real technical superiority that’s...

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